Learn how Waves Car Wash optimizes operations and increases revenue

About

Waves Car Wash in an independently owned car wash operating out of West Roxbury, Massachusetts. They offer vehicle detailing and car washes at their environmentally friendly facility.

Challenge

Waves Car Wash customers rely on fast, efficient, and great service. As Waves moved towards offering unlimited car wash memberships and customer loyalty programs, they needed a vehicle identifying solution to process their customers efficiently and accurately. With the combination of high price and poor accuracy, RFID tags were not a viable solution for an independent car wash owner.

Solution

Rekor, with its subscription based model, offered incredible license plate recognition accuracy rates and a very affordable software package that required no additional tag installation by customers. As a business, Waves depends on accurate Automated License Plate Recognition (ALPR) to lookup vehicles and easily manage their customer database, identify unlimited car wash subscribers, and speed up the car wash queue on high volume days. Without accurate ALPR, there is no affordable alternative to automatically connect business data with customer data. This loss of connection has a direct negative financial impact on their business.

Price

One of the major considerations for evaluating Rekor was price. With a Rekor CarCheck® plan starting at $29 per month and the variety of the additional pricing tiers, Waves Car Wash is able to pay based on how many vehicles and license plates they are reading per month.

Decision

Selecting CarCheck was easy. Waves purchased their own IP cameras, placed them in prime locations, and easily integrated CarCheck with their customer database. These decisions have grown unlimited car wash subscribers and increased revenue.

“It has been great working with the team at Rekor. The software integration was easy and we are able to utilize a full suite of features.” - Adam Korngold, Owner, Waves Car Wash